Colin NgaiWork with me

Oral Care / DTC

Larineco™

Helped position Larineco's remineralizing gum as a category-defining alternative to fluoride toothpaste — from hooks and angles to long-form landers.

Larineco™ creative work

Landing pages

Landing pages for Larineco™

All landing pages →

5 Reasons Athletes Are Ditching ZYN's for This Oral Health Pouch

5 Reasons Athletes Are Ditching ZYN's for This Oral Health Pouch

5 Reasons ZYN Users Are Switching to This Oral Health Pouch

5 Reasons ZYN Users Are Switching to This Oral Health Pouch

Tooth-Repair Technology Discovered by NASA, Now in a Pouch for Life After Nicotine

Tooth-Repair Technology Discovered by NASA, Now in a Pouch for Life After Nicotine

I Quit Smoking to Save My Lungs. Then ZYN's Wrecked My Gums And Teeth.

I Quit Smoking to Save My Lungs. Then ZYN's Wrecked My Gums And Teeth.

I Bought the 5 Best-Selling Pouches and Read Every Ingredient Panel. Only 1 Was Worth the Money.

I Bought the 5 Best-Selling Pouches and Read Every Ingredient Panel. Only 1 Was Worth the Money.

NASA Discovers a Breakthrough Tooth-Repairing Mineral

NASA Discovers a Breakthrough Tooth-Repairing Mineral

NASA's Secret Hidden From Big Dental

NASA's Secret Hidden From Big Dental

What Dentists Don't Want You To Know About Cavities

What Dentists Don't Want You To Know About Cavities

I Smoked for 15 Years and Thought I Had Permanently Ruined My Teeth

I Smoked for 15 Years and Thought I Had Permanently Ruined My Teeth

I Don't Know What's In These Focus Pouches But I LOCKED In And Cleaned My ENTIRE House

I Don't Know What's In These Focus Pouches But I LOCKED In And Cleaned My ENTIRE House

The Dental Office Called Me “the No-Plaque Guy” After I Biohacked My Way to Whiter Teeth

The Dental Office Called Me “the No-Plaque Guy” After I Biohacked My Way to Whiter Teeth

Bombshell Study Reveals: Human Brain Samples Contain a Spoonful's Worth of Microplastics

Bombshell Study Reveals: Human Brain Samples Contain a Spoonful's Worth of Microplastics

Why Just “Losing More Weight” Won't Get Rid Of Your Double Chin

Why Just “Losing More Weight” Won't Get Rid Of Your Double Chin

Goodbye Bleeding Gums? Try This “30-Second Chewing Ritual” That Helps You Avoid the $1,600 Deep Cleaning

Goodbye Bleeding Gums? Try This “30-Second Chewing Ritual” That Helps You Avoid the $1,600 Deep Cleaning

Reset, Rebalance, Remineralize Oral Care Kit

Product Bundle Landing Page

Reset, Rebalance, Remineralize Oral Care Kit

Smokers Reset Bundle

Product Bundle Landing Page

Smokers Reset Bundle

Personalized Podcast Landing Page

Personalized Podcast Landing Page

Toothpaste Quiz

Toothpaste Quiz

Toothpaste Prospecting Customers

Toothpaste Prospecting Customers

Toothpaste Cross-Sell Existing Gum Customers

Toothpaste Cross-Sell Existing Gum Customers

The Top 5 Remineralizing Gums

The Top 5 Remineralizing Gums

This 1 Chewing Trick Will Help Save You From Yellow-Stained, Sensitivity-Ridden Teeth

This 1 Chewing Trick Will Help Save You From Yellow-Stained, Sensitivity-Ridden Teeth

7 Reasons People With Sensitive Teeth Are Calling This Their “Fluoride Replacement”

7 Reasons People With Sensitive Teeth Are Calling This Their “Fluoride Replacement”

A $10 Remineralizing Gum Helped a 34-Year-Old Save Thousands in Dental Work

A $10 Remineralizing Gum Helped a 34-Year-Old Save Thousands in Dental Work

Find Out Why Your Teeth Are Sensitive

Find Out Why Your Teeth Are Sensitive

The Truth About What’s Silently Damaging Your Teeth and Gums

The Truth About What’s Silently Damaging Your Teeth and Gums

The Easy Way to Get Stronger, Less Sensitive Teeth

The Easy Way to Get Stronger, Less Sensitive Teeth

Avoid The 7 Most Damaging Dental Habits (And Japan’s Anti-Fluoride Secret)

Avoid The 7 Most Damaging Dental Habits (And Japan’s Anti-Fluoride Secret)

5 Reasons People Are Obsessed With This Cavity-Fighting Remineralizing Gum

5 Reasons People Are Obsessed With This Cavity-Fighting Remineralizing Gum

The 7 Best Ways to Fix Sensitive Teeth, Ranked

The 7 Best Ways to Fix Sensitive Teeth, Ranked

Creative strategy

Creative strategy for Larineco™

All creative strategy →

Toothpaste Static Ad Concept 1

Static Ad Concept

Toothpaste Static Ad Concept 1

Toothpaste Static Ad Concept 2

Static Ad Concept

Toothpaste Static Ad Concept 2